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BRIEF
Logo design for Cool Kid Concept, a chef’s brand. The logo reflects a modern, minimalistic approach while capturing the chef’s unique personality and appealing to a wide range of culinary clients.
GOALS
• Showcase an innovative, modern approach
• Capture the attention of clients from various sectors, including gastronomy customers, culinary trainees, chefs, and eateries
• Reflect the diverse range of culinary services the company offers
• Align with the client's vision and provided inspirations
• Allow the chef to express their individuality through the logo
• Maintain a minimalistic design
PRIMARY LOGO
CONCEPT
The black cap, a central element in nearly all the client’s inspiration materials, became the anchor point for the logo, while the spatula clearly represents the culinary industry, instantly communicating the company’s specialisation.
The chosen font, ‘You’re Gone’, works in harmony with the logo’s simple shapes, creating a cohesive and modern look.
At the centre of the design, the head in a black cap biting the spatula embodies the chef himself - determined, passionate, and fully committed to his craft.
The playful style of the main logo character reflects the dynamic, modern atmosphere the client wanted, creating a brand that grabs the attention of both collaborators and clients in the culinary industry.
STICKERS
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STICKERS VISUALISATION
CUPS VISUALISATION
APRONS VISUALISATION
3D BUILDING SIGN VISUALISATION
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